You can also use it as a contour / highlight, take us through how that works! Then, I’ll apply concealer directly to any imperfections and blend it out with a sponge, or my finger if I’m on the go! 6. I’m not a makeup artist, but I’ve picked up a lot of tips and tricks from artists along the way! I like to use shape tape to cover my dark circles, blending it out with a damp quickie blending sponge.
What’s the best way to apply the Shape Tape concealer? One shade should be enough, although personally I use the same shade as my foundation for spot coverage and 1 shade lighter for dark circles.ĥ. Would you recommend more than one concealer shade for someone (just for concealing) - if so, why and how would someone go about choosing them? We ultimately used licorice root extract to brighten dark circles and color correct, and mango seed and shea butters to moisturise skin. We really wanted to get the ingredients right for this formula, so finding the right ones with the benefits we were looking for was a delicate process. Were there any challenges when conceiving the product? What do you feel was the hardest part to perfect?
Tarte Shape Tape Contour Concealer, $42 3. When I road-tested this with all my friends, family and employees before it launched, each person that tried it felt instantly more confident about whatever issue they were facing. With shape tape I wanted to create something that tackled a range of what I like to call “beauty boundaries” - things we feel hold us back, whether that’s dark circles, pigmentation, or acne spots. What did you have in mind before creating the now-iconic concealer? Was there a problem you tried to solve? I like to joke and say that “shape tape is my cardio” because you don’t have to lift a finger - shape tape does all the work for you. We’re so humbled by all the love for this product. We all know the hype surrounding the Shape Tape Concealer - why do you think there’s such positive feedback? We’ll leave Maureen telling you more about the famed product, how best to use it (you can use it to contour too!), and how she often listens to you guys (yes, you) for her latest innovations. Over here, we just had to jump on the opportunity to ask Maureen why the Shape Tape Concealer’s the sensation that it is - what exactly did she have in mind while creating it, for instance.
Tarte shape tape skin#
It contains Amazonian clay as well as mango seed and shea butters that condition your skin along the way. You’ll see this even with makeup, particularly the Shape Tape Concealer.
Tarte shape tape free#
What this means is that tarte’s products work great, and are also good for your skin their formulas are free of parabens, sulfates and other “nasties”, while also filled with naturally-derived ingredients that care for your skin. tarte was birthed in an NYC apartment, with its first product being a cheek stain that gives you a natural, fuss-free finish - this launched at department store Henri Bendel in 2000, and since then, the brand has been doing right by its claim of “high-performance naturals”. tarte Founder & CEO, Maureen Kellyīack in the late 90s, she envisioned a beauty brand that delivered on its claims, with easy-to-apply and effective products. Those with normal/oily skin would love this!Īnd we all have one person to thank: tarte founder & CEO, Maureen Kelly. As for how it edges out the competition, we’d argue that it serves some pretty heavy-duty coverage - masking dark spots, undereye circles, and blemishes - while still remaining lightweight and crease-free. The vegan-friendly concealer has a creamy texture that applies like a dream and blends easily. It’s the kind of product that’s so hyped about that you start doubting whether it’s even worth it - until you’ve tried it for yourself, that is.
tarte Shape Tape Contour Concealer, available in 28 shades at $42 each It’s said that one tube of Tarte’s Shape Tape Concealer sells every 26 seconds, which isn’t even enough time for you to finish your concealer application. the stuff of overnight sensations.Įasy application, perfect high-coverage creamy texture that doesn’t budge, what’s not to love? Needless to say, the people’s favourite concealer flew off the shelves, and is still going strong even today. Few concealers have had the resounding success of Tarte’s Shape Tape - launched just 2016, it quickly became a beauty holy grail among YouTube and Instagram makeup artists, and a fierce fanbase that was all too eager to spread the news online, i.e.
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